Renesas SH7370 SH-MobileHD1 Application Processor with Full HD Video

Renesas is introducing its SH7370 SH-MobileHD1 application processor, featuring low-power Full HD (High-Definition) video recording (1,920 × 1,080 pixels), playback, and streaming support for IP video applications. The VPU (video processing unit) of the SH-MobileHD1 delivers approximately six times the performance of Renesas’ earlier SH-MobileL3V2. The VPU can encode/decode Full HD resolution video at a rate of 30 fps. The EMUX module can handle MPEG2-TS (Transport System) multiplexing of up to 40 Mbps. The SH-MobileHD1 also has a camera interface that supports direct connection to a 15 Mp camera module.

Renesas SH7370 SH-MobileHD1 Application Processor

SH-Mobile (SuperH Mobile Application Processor) is a Renesas’ processor for mobile phone systems that is connected to a baseband processor and performs dedicated processing for multimedia applications using audio and video.

The camera interface of SH-MobileHD1 allows high-speed importing of large blocks of data from a high-resolution camera and makes possible a variety of display functions, including electronic zoom and superimposed effects such as an on-screen display (OCD) function or hardware cursor (HWC) function. There is also compatibility with BT.709 format YUV data as part of the support for One-Seg TV broadcasts (terrestrial digital broadcast service in Japan). This makes it possible to convert snippets of TV broadcast data to JPEG format with no degradation in image quality. The many on-chip peripheral functions suitable for mobile phone systems also include an LCD controller with support for 24-bit TFT color LCD panels and a sound interface.

Key features of SH7370 SH-MobileHD1 Application Processor:

• Full HD video processing SoC
  SH7370 SH-MobileHD1 supports the H.264/MPEG-4 AVC (Advanced Video Coding) video compression standard ( by ITU-T and ISO/IEC) at Full HD video resolution with 30 fps recording/playback frame rate.
  • Maximum operating frequency of 500 MHz
  • VPU (Video Processing Unit) delivering 1080p video encoding and decoding requiring very few CPU power
  • Interface for camera module conforming to Mobile Industry Processor Interface (MIPI) CSI-2 standard
  • Enhanced higher bandwidth internal bus architecture
• Dedicated audio DSPs for reduced power consumption
  SH7370 SH-MobileHD1 incorporates two 24-bit dedicated audio DSPs to lighten the audio processing load on the CPU and reduce power consumption. This enables one DSP to handle (stereo) audio processing such as the AAC (Advanced Audio Coding) high-quality audio compression standard and Dolby Digital codec, while the other DSP handles sonic enhancement such as equalization and sample rate conversion (SRC). In addition, heavy-load processing tasks such as 5.1-channel audio can be assigned to the dual DSPs. Support for Dolby Digital and 5.1-channel audio allow interoperation with applications designed for consumer audio components.
• Improved interoperation with digital home electronics and networks
  SH7370 SH-MobileHD1 includes an interface that supports connection to a transmitter microchip that implements the HDMI high-speed multimedia interface used for interconnections between AV components. This allows connection and output of Full HD resolution video to digital home electronics components such as LCD TVs or Blu-ray Disc recorders. In addition, the SH-MobileHD1 can connect to an SD memory card and wireless LAN (WLAN) module, and it supports multiplexing of the MPEG2-TS and MP4 audio formats. Since MPEG2-TS is rapidly gaining popularity as a multiplexing format for HD and Full HD video in the digital home electronics field, support by the SH-MobileHD1 enables easy sharing of content between digital home electronics products and mobile phones. High resolution camera data or host-based content can be shared easily over a network such as a WLAN. This helps increase the usability of video applications.
• Small package
  SH7370 SH-MobileHD1 uses a compact 407-pin BGA package (10 mm × 11 mm).

Specification of SH7370 SH-MobileHD1 Application Processor:

Price of SH-MobileHD1 (SH7370) Application Processor in Japan is about 4,000 Yen each (for 10K unit qty).

Reference:

• Press release: Renesas Technology to Release SH-MobileHD1 Application Processor for Mobile Phones That Is First in Industry to Offer Full HD Video Recording and Playback Support (_http://www.renesas.com/fmwk.jsp?cnt=press_release20090423.htm&fp=/company_info/news_and_events/press_releases)