NXP Deliver IP Set-Top Box to IPTV in China

Nov 21,2006. NXP Semiconductors  (formerly Philips), announced that ChangHong, one of the largest CE manufacturers in China, has selected the NXP NexperiaTM STB810 set-top box semiconductor solution to power its next-generation IP-STB for the rapidly growing IPTV market in China. The NXP STB810 solution was chosen for its comprehensive Linux software platform and software-based video CODECs, which will allow service providers to remotely upgrade the installed IP-STB to new standards such as AVS (Audio Video Coding Standard). This solution will allow service providers to save money and manpower by avoiding onsite service upgrades and replacement boxes.

The NXP STB810 platform provides HD video processing and connectivity, which allows service providers to deliver the consumer-centric applications and service bundles that answer consumer demand for a high-quality IPTV experience and make them more likely to invest in new services. The Philips solution also supports multiple video formats including AVS, SD H.264, MPEG4-ASP, WM9 up to 720p at 24fps, and MPEG-2 up to 1080i (HD).