New Audio and Video Codecs for DaVinci Technology - TI and Ittiam

Texas Instruments and Ittiam introduced some new audio and video codecs. The new codecs includes H.264 Main Profile (MP) encode, MPEG-2 encode, WMV9 MP encode, MPEG-4 Advanced Simple Profile encode/decode, MP3 encode and DivX decode.

The new introduced codecs are xDM (eXpressDSP  Digital Media) compliant, and they have been tested within the codec engine for DaVinci  technology. Using DaVinci  technology, developers will be able to create a complete DSP code image inside the codec execution framework without having to write a single line of DSP code.

These new audio and video codecs will help developers to balance complexity and performance efficiency, while providing developers with the flexibility to optimize and enhance their video applications. Application of the codecs includes set-top boxes, portable media players, digital video recorders and high-end video security.

Brian Jeff, eXpressDSP, stated:

TI is committed to providing digital video designers with the most extensive selection of best-of-class, comprehensive software available to the mass market…

In response to overwhelming customer demand for new codecs offered through TI's ASPs, we are now leveraging the expertise of our third parties to rapidly expand our current offering of production-ready software…

By validating third party software in this manner, TI is able to expand its digital media software portfolio, leveraging the expertise of leaders in the digital video industry, and enabling developers to purchase software through the standard business channels used to procure TI algorithms. Not only does this provide a broader scope of production-ready software, it simplifies support by allowing customers to work through one ASP (Authorized Software Providers) and a single development environment to access intellectual property from TI and other software leaders, rather than having to hand tool and integrate the disparate software themselves.

Evaluation and production quality codecs from Ittiam is scheduled in 2nd quarter 2007 and the MP3 codec is available now through TI's ASPs. Developers can evaluate the codec at no charge and receive four free hours of support from the ASP of their choice.

Source: Audio and Video Codecs for DaVinci Technology